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Instagram story templates are basically editable graphics you can use to make your stories more visually appealing. A designer will create the files and you will purchase them for editing in either Canva or Photoshop. You can customize them with your brand colors and fonts, or leave them be as is!
Let’s give an easy example for this – you all know I love my little demonstration stories! Let’s say you’re between buying something from Store A and Store B. They both have similar products that are similarly priced, but Store A has invested in much better product photography and their website is super cute and easy to navigate. Store B is fine, kind of boring, but nothing special. Store B uses stock photos and their website is a little (okay…very) outdated. Even though both have similar products, you’re more than likely going to buy from Store A because their marketing and brand appeals to you more, right?
Although your audience may not even know it (as in they’re doing it subconsciously), they’re thinking the same exact way. Your ideal client is going to want to buy something that is presented in a more visually appealing way than purchasing something that’s been presented in a boring. non-exciting way. So, this is where the story templates come in. Instead of just screenshotting your products or services, you’re able to stick them in a beautifully designed template that makes your work look that much better. Sounds like a no-brainer, right?
There are so many ways you can elevate your brand and increase sales, and Instagram story templates are just one of them. Follow along with my Instagram to learn more tips and tricks!